Sources of Growth in Multinational Corporate Markets

Multinational companies undergo continual change as they enter new markets, make strategic acquisitions or face consolidation. These and other factors create considerable challenges for service providers looking to sell more to MNCs.

This white paper outlines the fundamentals that define MNC markets for international network and other services. It contains information about:

  • The global MNC landscape
  • Where growth occurs and the drivers behind it
  • Competing for contracts with MNCs
  • Selling more to larger MNCs
  • The pool of new, growing MNCs
  • Anticipating growth per country

The white paper draws on past research into hundreds of network and related purchases by global MNCs, and proven models for sizing and forecasting MNC markets for network and IT services.

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